An initiative by Nathalie Agosti and Claire Garwacki from Bellevue Executive. Imagine men get the same questions as women? In this video campaign, ten Swiss CEOs answer with humor to show how unconscious bias shapes the workplace. The questions are drawn from real situations Claire Garwacki collected over the course of more than 2,000 interviews.
What started as a short video campaign evolved into a nationwide conversation about unconscious biases, gender equity and the role of leadership. Through organic sharing, media coverage, and engagement across professional networks, In Her Chair reached more than one million people soon after its launch and received national recognition with the Swiss Diversity Award 2025.
The campaign’s impact demonstrates the power of storytelling to challenge assumptions, spark dialogue, and keep important conversations moving forward.
In Her Chair is part of “Is Switzerland Fit for the Future?”, the platform we created to put the topics that matter on Switzerland’s leadership agenda.
Warwick Brady, Swissport; Erland Bügger und Silvan Brauen, Rivella; Severin Dressen, Zürich Zoo; Guido Müller, Swisscard AECS; Oliver Niedermann, Ticketcorner; Richard Saynor, Sandoz; Andreas Schollin-Borg , Batmaid; Rob Versloot, Hero; Fabrice Zumbrunnen, Migros Bank und Swiss Medical Network.
By sharing these voices, we aim to challenge bias and show that leadership has many faces. In Her Chair positions gender not as a barrier, but as a source of strength and perspective. Because real progress starts with inclusive leadership.
Is Switzerland fit for the future? It’s time to make equity and inclusion part of the leadership agenda
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